To produce strong marketing creative elements you must follow a clear process.

Intent signals are any kind of data that indicates a prospect is showing increased interest. This could mean they are looking at your social media more frequently, clicking links in email you send them, or visiting your website.

ToFu, MoFu and BoFu are common shortcuts for describing parts of the sales funnel.

Air Cover is a marketing play in an ABM selling strategy.

A buying committee is the group of stakeholders at a target account that has influence on B2B purchases.

TAL stands for Targeted Account List, an important part of B2B selling strategy.

ABM, or Account Based Marketing, is a philosophy of selling that aligns B2B sales and marketing to target high value accounts.

Technographic data refers to information about a company's technology use, tech stack, and how they integrate and use data.

ICP, or Ideal Customer Profile, provides helps B2B companies target the correct customers.

Firmographics are the data B2B organizations use to segment their target business customers by organizational attributes.

Andrea Hill, owner of WerxMarketing, offers advice on a simple thank-you approach that builds loyalty..

Andrea Hill, owner of WerxMarketing, offers advice on raising prices during inflationary times.

Google Structured Data (GSD) is a way of delivering detailed information about a page on your website to Google search bots. But GSD is more than just a snapshot of the page. GSD allows you to format your data in ways that Google wants to present it, giving you better SERP results than other pages with similar information but with less effective data presentation.

Domain Authority is a measure of how useful a site is when it comes to search engine results. It is a metric that gives confidence to search engine bots about your site as a place to send searchers.

Search Engine Results Page (SERP) is the page that appears after a search query has been submitted. On Google, that page will include organic results, with paid search results at the top and bottom of each page.

Intent Data is data from your own SEO reporting or a third-party service provider that tells you what buyers are doing online research about. This information can help you do a better job of targeting buyers in the awareness and discovery stages of the sales funnel.

If you’re using YouTube for marketing, here’s some very important advice about how to write powerful descriptions to get your videos noticed and clicked.