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Marketing Tutorials

When you work with WerxMarketing, you get more than marketing services. You get marketing guidance and training. Here are just some of the marketing tutorials we produce and share with our community.

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There's so much to know about marketing that it can be hard to know where to start. So start here! With WerxMarketing's filterable, searchable, quick-bite readable marketing FAQ.

How to Create Your Buyer Persona

Marketing, Selling

Learn how to create a buyer persona that focuses your marketing efforts and increases sales.

Why You Should Create a Buyer Persona

Branding, Marketing

To be successful in business, concentrate your marketing endeavors on the type of consumer who will relate to your business by crafting a buyer persona.

How to Monitor and Manage an A/B Split Ad Campaign

Copy, Advertising, Theory, Data, Marketing

Stop guessing what works in marketing and use your data. A/B testing explained: create variations of your ads, see which performs better & optimize campaigns for higher ROI.

How to Write a Case Study

Copy, Marketing, Selling, B2B, Writing

The Magic of Case Studies: From spark to strategy , see how writers, designers & social wizards craft your brand's success by telling your story through social proof.

Master the Art of Handling Sales Objections

Master B2B sales objection handling to turn doubts into deals and boost your closing rate with our expert strategies. This 8-minute video will fast-track you to better sales performance.

Tune In Before They Tune Out

Advertising, Data, Prospecting, Marketing, B2B, B2C

Discover key marketing insights to target the right customers, address their motivations, and outshine competitors with effective strategies.

Website Accessibility and the ADA: What You Need to Know

SEO, Websites, Marketing, CX, Blog

Struggling to meet legal accessibility standards for your website? We provide expert assistance and solutions to ensure your website is fully accessible, reaching a broader audience, and complying with all relevant regulations.

What is a Customer Journey?

Theory, Prospecting, Marketing, CX, ABM, Selling

Learn how mapping the customer journey can lead to brand consistency, personalized experiences, and increased customer loyalty."

Domain Authority: Become the Master of Your Domain

Building domain authority takes time and you need to follow a process. But the long-term SEO benefits are worth it. In this article we show you how.

What is CRM?

CRM, Prospecting, Marketing, Loyalty, Selling

Customer Relationship Management is a strategy companies use to increase sales. Learn more about it here.

SEO Terms Primer

SEO, Websites, Marketing

To a lot of people, SEO seems like a foreign language. Here's a comprehensive guide to SEO terms. Unlock the language code and feel more confident in SEO discussions!

What is a Canonical URL?

Most websites repurpose some content to use on other pages - and for good reasons. Just don't let it damage your SEO results. Here's how to do it right.

Distinguishing Between B2B and B2C Ecommerce

Websites, Prospecting, Marketing, B2B, B2C

B2B and B2C ecommerce are two distinct categories that serve their audiences in very different ways. Understanding how B2B and B2C ecommerce sites are different will help you create a site that more closely meets your business goals.

It's Not Personal: The Process of Marketing Creative

Copy, Graphics, Advertising, Marketing

To produce strong marketing creative elements you must follow a clear process.

What are Intent Signals?

Data, Marketing, ABM, Selling

Intent signals are any kind of data that indicates a prospect is showing increased interest. This could mean they are looking at your social media more frequently, clicking links in email you send them, or visiting your website.

What are ToFu, MoFu and BoFu?

Marketing, ABM, Selling

ToFu, MoFu and BoFu are common shortcuts for describing parts of the sales funnel.

What is Air Cover

Marketing, ABM, Selling

Air Cover is a marketing play in an ABM selling strategy.

What is a Buying Committee

Marketing, ABM, Selling

A buying committee is the group of stakeholders at a target account that has influence on B2B purchases.

What is a TAL

TAL stands for Targeted Account List, an important part of B2B selling strategy.

How to Execute an ABM Selling Strategy

Theory, Data, Marketing, ABM, Selling

ABM, or Account Based Marketing, is a philosophy of selling that aligns B2B sales and marketing to target high value accounts.

What is Technographic Data?

Data, Marketing, ABM, Selling

Technographic data refers to information about a company's technology use, tech stack, and how they integrate and use data.

What Is an ICP?

Marketing, CX, ABM

ICP, or Ideal Customer Profile, provides helps B2B companies target the correct customers.

What are Firmographics?

Data, Prospecting, Marketing, ABM, Selling

Firmographics are the data B2B organizations use to segment their target business customers by organizational attributes.

Reassure Your Base During Challenging Times

Marketing, Loyalty, CX

Andrea Hill, owner of WerxMarketing, offers advice on a simple thank-you approach that builds loyalty..

Advice About Raising Prices

Pricing, Marketing

Andrea Hill, owner of WerxMarketing, offers advice on raising prices during inflationary times.

What is Google Structured Data (and why should I care about it?)

Google Structured Data (GSD) is a way of delivering detailed information about a page on your website to Google search bots. But GSD is more than just a snapshot of the page. GSD allows you to format your data in ways that Google wants to present it, giving you better SERP results than other pages with similar information but with less effective data presentation.

What is Domain Authority?

SEO, Websites, Prospecting

Domain Authority is a measure of how useful a site is when it comes to search engine results. It is a metric that gives confidence to search engine bots about your site as a place to send searchers.

What is SERP?

SEO, Data, Prospecting

Search Engine Results Page (SERP) is the page that appears after a search query has been submitted. On Google, that page will include organic results, with paid search results at the top and bottom of each page.

What is Intent Data?

Intent Data is data from your own SEO reporting or a third-party service provider that tells you what buyers are doing online research about. This information can help you do a better job of targeting buyers in the awareness and discovery stages of the sales funnel.

YouTube Success Tips

If you’re using YouTube for marketing, here’s some very important advice about how to write powerful descriptions to get your videos noticed and clicked.

From Our YouTube Channel

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