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Interested in learning more about ABM?

You'll learn all the basics in the ebook. But for a deeper dive, we have a lot of great articles in our Marketing FAQ covering some of the details and terms you may not be as familiar with! Here are a few articles we recommend for increasing your ABM confidence.

What is Technographic Data?

Technographic data refers to information about a company's technology use, tech stack, and how they integrate and use data.

What Is an ICP?

ICP, or Ideal Customer Profile, provides helps B2B companies target the correct customers.

What is Air Cover

Air Cover is a marketing play in an ABM selling strategy.

What is a TAL

TAL stands for Targeted Account List, an important part of B2B selling strategy.

What is a Customer Journey?

Learn how mapping the customer journey can lead to brand consistency, personalized experiences, and increased customer loyalty."

What is a Buying Committee

A buying committee is the group of stakeholders at a target account that has influence on B2B purchases.

What are ToFu, MoFu and BoFu?

ToFu, MoFu and BoFu are common shortcuts for describing parts of the sales funnel.

What are Intent Signals?

Intent signals are any kind of data that indicates a prospect is showing increased interest. This could mean they are looking at your social media more frequently, clicking links in email you send them, or visiting your website.

What are Firmographics?

Firmographics are the data B2B organizations use to segment their target business customers by organizational attributes.

How to Execute an ABM Selling Strategy

ABM, or Account Based Marketing, is a philosophy of selling that aligns B2B sales and marketing to target high value accounts.

Ask Your Questions!

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