If you are already doing a great job capturing and nurturing leads . . . if you are doing all the marketing you think you should be doing and not leaving any money on the table . . . if you are doing the amount and quality of follow-up and relationship-building you want to do with your customers . . . and if you feel your time is being spent in the most efficient ways, then you probably don't need a CRM. If you think you have room for some improvement on any of these points, read (and watch!) on.
CRM stands for Customer Relationship Management. CRM systems are software that help business owners build stronger relationships with customers and nurture leads. If you pick the right CRM - a fully modern CRM - it will also assist you with organization, efficiency, and time management. It will also help you dramatically expand your marketing while automating the administrative aspects.
A great CRM is like an assistant that works seven days per week, doesn't take breaks, doesn't get sick, and doesn't forget to do its tasks.
CRM software has been around since the 1990s, but has evolved rapidly and in exciting ways in the past decade. Choose the right CRM platform, and you'll have all your sales leads and customers in one place, recording and analyzing calls, emails, and meetings, improving customer service, generating sales, and increasing revenue.
If you're tired of eblasts . . . good. The world would be a much better place if eblasts were relegated to the rarest of uses - announcing a popup shop perhaps, or launching a new product.
For the rest of the time . . there's marketing automation. You can get personal at scale as you communicate with prospects and customers with messages that have been designed just for their interests and needs.
You have a lot of choices when it comes to CRM. We happen to think Keap is the best. We're highly skilled in Keap CRM, trained in all the facets of customer management, campaign management, marketing automation, business management, and sales management. We'll be happy to help you get going with your own CRM implementation, so you can start reaping the benefits.