Experience-Driven Marketing
Sales & marketing organizations that are successful today are successful because they are hyper-focused on the customer experience. Experience-driven marketing puts your customers at the center of everything you do as a marketer.
WerxMarketing is a certified HubSpot Solutions Partner
3 Paths from Lead to Loyal, Referring Customer
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Segment
Make sure every prospect receives a message that sounds like it was written just for them and their needs.
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Contextualize
Explain in clear, simple terms why what you have to offer is useful to them.
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Personalize
Make each contact feel understood, valued and loved.
One Integrated System to Deliver All Three
Segment
Relevance is Everything
The average consumer is bombarded by promotional messaging and sees anywhere between 5000-1000 advertisements per day.
When your consumer doesn’t feel like your messaging has direct relevance to their life at that moment, they’ll tune out. This is why a CRM is vital to modern marketing. If you don’t understand your customer, you can’t give them the content they need when they need it in a way that works for them.
Using HubSpot's CRM you can group and target specific groups of customers by wants, needs and readiness to buy.
Goodbye spam. HELLO relevance.
Contextualize
Timing Matters
Every buyer for every product must pass through the three key buying stages of Awareness, Consideration and Decision.
But depending on your product or service, those stages can vary. A thirsty person on a hot day will travel from Awareness to Decision about buying a cold drink faster than a Project Manager looking at new forecasting software for a global Saas business. One is made in minutes, the other could be months. Trying to close a customer too early or too late can cost you a sale.
HubSpot Smart content allows you to create different content based on a different sets of rules related to your customer journeys. Your emails, landing pages and CTAs can display differently depending on what is known about a prospect or contact.
Goodbye crossed stars. HELLO right time right place.
Personalize
Way Beyond "Dear John"
Effective personalisation doesn’t just mean greeting somebody through email by name. That may have been disruptive fifteen years ago, but the modern consumer is both tech and data-savvy.
Modern personalisation means sending relevant messaging in a timely fashion using the right language, tone and subject matter.
HubSpot comes ready-packed with a host of data points you can collect on each prospect. Ranging from name and address right through to how many emails they’ve opened, HubSpot can help you build a better understanding of both groups and individuals.
Goodbye clumsy. HELLO on-point.
