The Science
of Smar(t)keting
Sales & marketing organizations that are successful today are successful because they are hyper-focused on creating sales + marketing that works in a coordinated, repeatable, measurable way.
The Only Way to Deliver Smar(t)keting is with a Smart CRM
B2B Selling Has Changed
There has been a huge shift in the way companies buy from other companies.
Your B2B sales and marketing must get smarter.
You Need HubSpot
We've Got You Covered
3 Steps to go from Lead to Referring Customer
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Segment & Attract
Make sure every prospect receives a message that sounds like it was written just for them and their needs.
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Contextualize & Sell
Empower your sales team to explain in clear, simple terms why what you have to offer is useful to them. Systematically convert leads to customers.
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Personalize & Retain
Never let a client slip through the cracks. Consistently make each contact feel understood, valued and loved.
One Integrated System to Deliver All Three
Segment & Attract
Relevance is Everything
When your consumer doesn’t feel like your messaging has direct relevance to their life at that moment, they’ll tune out. This is why a Smart CRM is vital to modern marketing. If you don’t understand your customer, you can’t give them the content they need when they need it in a way that works for them.
Using HubSpot's CRM you can group and target specific groups of customers by wants, needs and readiness to buy.
Goodbye spam: Spam social media. Spam email. Spam phone calls.
HELLO relevance.
Contextualize & Sell
Timing Matters
Every buyer for every product must pass through the three key buying stages of Awareness, Consideration and Decision.
But depending on your product or service, those stages can vary. A thirsty person on a hot day will travel from Awareness to Decision about buying a cold drink faster than a Project Manager looking at new forecasting software for a global Saas business. One is made in minutes, the other could be months. Trying to close a customer too early or too late can cost you a sale.
HubSpot Smart CRM allows you to create different content based on a different sets of rules related to your customer journeys. Your emails, landing pages, posts, and CTAs can display differently depending on what is known about a prospect or contact.
Goodbye crossed stars.
HELLO right time, right place.
Personalize & Retain
Way Beyond "Dear John"
Effective personalisation doesn’t just mean greeting somebody through email by name. That may have been disruptive fifteen years ago, but the modern consumer is both tech and data-savvy.
Modern personalisation means sending relevant messaging in a timely fashion using the right language, tone and subject matter. It allows you to differentiate between prospects and customers and, more importantly, put your current customers back at the center of your sales process.
HubSpot comes ready-packed with a host of data points you can collect for every prospect and customer. Ranging from name and address, to how many emails they’ve opened and what they are doing on your website, to whether they've been engaged since their last purchase, HubSpot can help you build a better understanding of prospects and customers.
Goodbye generic.
HELLO personal.
Our HubSpot Certifications
HubSpot certifications are industry-recognized qualifications that showcase a deep understanding of HubSpot's multifaceted marketing, sales, customer service, and content-development tools. These certifications are crucial for maximizing an investment in HubSpot and leveraging its extensive capabilities. What sets us apart as the premier HubSpot resource is the unparalleled expertise of our team, who possess an intricate knowledge of the myriad HubSpot features and applications. We will show you how to harness the full potential of HubSpot. Let our deep HubSpot knowledge become your strategic and competitive advantage.
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Client Management
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CMS Hub for Marketers
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CMS Hub Implementation
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Content Marketing
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Contextual Marketing
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Developing a Sales Plan
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Delivering Client Success
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Digital Marketing
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Email Marketing
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Email Marketing 2023
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Email Marketing Optimization
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Growth-Driven Design
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Guided Client Onboarding
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HubSpot Marketing Software
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HubSpot Sales Software
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HubSpot Solutions Partner
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HubSpot Reporting
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Inbound
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Inbound Marketing
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Inbound Marketing Optimization
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Marketing Hub
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Marketing Hub Implementation
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Objectives-Based Onboarding
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Platform Consulting
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Sales Hub
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Sales Hub Implementation
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Social Media Marketing
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Social Media Marketing II
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Service Hub Software
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SEO
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SEO II
Elevate Your Customer Experience
WerxMarketing makes it easy for your customers to do business with you. If you are new to CRM, sales or marketing automation, we will have you up and running with complete setup and training. If you already have HubSpot but haven't managed to maximize the value, we can help you achieve your goals. And if you're on a CRM that just isn't delivering the ROI or performing the way you hoped it would, we can migrate you to a HubSpot solution that will deliver.