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Interactive, Customer Generated Content

By now you've noticed just how much time, energy, and thought must be dedicated to create the quantity of content necessary for competing online. Customer Generated Content can help.

Way Beyond the Hashtag

Customer Generated Content, alternately known as user-created content, is any form of content including photos, text, video and audio that is provided  by your online prospects and customers through your social media or your website.

When small businesses do leverage user-generate content, it almost always comes from social channels. That's good . . . but you can take it up a notch (or five)!

Maximize Your Website Performance

Why leave all the customer involvement to social media? You can share that social content with your website and generate customer content directly on your website, which will increase customer engagement, add to your content library, and improve your SEO performance.

What Kind of Content Are We Talking About?

  • Testimonials (with easy, embedded, branded forms). Collect new testimonials, while also integrating and displaying your reviews from Google, Facebook, and Yelp.

  • Testimonial videos. From your customer's mobile device straight to your web pages! Easy for customers to send, easy for you to manage.

  • Shared customer play lists, from Spotify, Pandora, Youtube music, etc.

  • Customer Use Cases. Invite customers to send in images and video of them enjoying your products.

  • Interactive contests. Invite customers to submit content, then vote on all the content submitted for a prize. 

  • Invite customer designs. Do a logo takeover (limited time, of course), or a new product design challenge.

  • Offer community pages on your website. Inspire conversations about topics important to your brand values.

  • Share customer stories.

Werx.Marketing Makes it Easy

Planning & Coordination

Running customer campaigns requires planning, coordination, and very clear understanding of the business objectives for the campaign. WerxMarketing is skilled at planning and managing customer content generation campaigns.


Customer Content Generation works best when it works across multiple platforms, such as Instagram, TikTok, Facebook, and your website. That requires software knowledge and sometimes a bit of code to get it right. 


We automate all campaigns: email addresses go to the right list, thank yous and follow-ups get sent, follow-up tasks get assigned. Don't waste time doing admin — let integrations do most of the work for you.