Our philosophy is drawn directly from our owner Andrea Hill, former CEO of several major corporations and a beloved consultant to small business owners. According to Andrea, “Small business owners are the lifeblood of our economy. It’s imperative that the services, support, and advice they need be readily available and imminently affordable.”
We have created streamlined systems of communication and collaboration to keep the costs of running a top-quality marketing and technology shop as low as possible. We maintain an at-home workforce of designers, copywriters, DBAs, social media managers, and web designers to keep our overhead costs low. And we maintain prices that give us sufficient profit to continue to invest in our business while still serving our philosophical goals of providing meaningful, affordable help to small business owners.
Our customer philosophy can be expressed in a few key principles:
Just because you can use a hammer or a plier doesn't mean you know how to make jewelry. And just because you can create a website or write a blog doesn't mean you know marketing.
Marketing isn't a set of tactics to be deployed by the computer savvy. Marketing is the discipline of promoting and selling products and services, using market intelligence, buyer psychology, and the ability to create, communicate, deliver, and exchange offerings that have value for customers.
There's a big difference between selling technology and using technology to solve problems for customers. Technology solutions should be tailored to fit each customer's business strategy, marketing objectives, and brand.
For example, Wordpress, Joomla, Shopify, and Magento are all perfectly viable website platforms, with different pros and cons associated with them. Which platform you choose should be based on the relative strengths and weaknesses of those platforms compared to your business needs.
The same thing is true of CRM systems. Keap, Hubspot, Greenrope, Salesforce, and Zoho are all excellent systems with very different super powers and different price points. Which CRM system you use should be tailored to your specific business objectives and budget.
At WerxMarketing, we're technology agnostic. What that means is that we can implement and support all the systems mentioned here (and dozens more). We're committed to giving you the right solutions for your business. That means mastering many different systems and constantly staying on top of new technology advances, and we're fine with that.
Our commitment to providing the best software and technology solutions to meet your business needs, combined with our Principles and our determination to never put our clients in golden handcuffs, lead to this one significant (and unique, from what we can tell!) commitment and responsibility:
We must learn about, master and certify in as many website platforms, CRM systems, marketing technologies, and business systems as we can to support our clients and their myriad requirements. Our employees are not just encouraged to spend time learning and certifying — they are paid to do it.
You deserve expertise, to be treated with principled behavior, and to be given the tools you need to achieve your business goals. So we are committed to doing the work necessary to deliver on those promises. That's our philosophy.
Our company is principle-based, which means we don't operate off a handbook or a rulebook — we all live by a shared set of principles that guides our personal and team behavior.
To ourselves, each other, our customers, our vendors, our communities, and our world.
To be truthful, transparent, and consistent in everything we do.
To treat everyone with whom we interact with dignity and respect, in our actions, words, tone, and intentions.
To have fun with and find joy in one another, our customers, our partners, and in our work.
We work individually and with/for one another to maintain work/life balance.
To seek first to understand, then to be understood.
To constantly pursue personal, intellectual, and creative growth.
To understand what is most important and prioritize accordingly.
To embrace and be open about our mistakes so everyone can learn from them.