A Better B2B Website Design Experience (and Result!)

  • Do you need more qualified leads?
  • Are your sales efforts achieving your growth goals?
  • Do you spend time answering the same requests over and over?
  • Have you put off designing a new website because you absolutely hate the process?

Let WerxMarketing show you how we create B2B websites ... and how well we understand B2B strategy, sales and marketing. WerxMarketing doesn't just create websites. We help grow businesses.

WerxMarketing Builds B2B Websites for Results

The typical B2B website comes with a large up-front cost (typical B2B site builds range from $15,000 - $80,000), which is almost always paid in full before you know what the impact on your business will be. Then, if you want it to stay up-to-date, add costs for new builds every 2-3 years. But building and maintaining a powerful B2B website does not have to be a time-consuming, cost-ballooning, miserable experience! 

The traditional website design approach is broken. It leaves business owners vulnerable to risks, extended development windows, and unexpected costs and often does not produce optimal results

Growth-Driven Design is a better way of delivering results and bringing measurable business value through web design. Why wait six months (or longer) for a website when you can start generating value within weeks?

WerxMarketing combines deep B2B selling and marketing knowledge with an agile design approach that turns your website into your best salesperson and starts delivering results immediately.

Free Website Analysis

Let us grade your website. For free. Share your URL, and a WerxMarketing team member will run a report and email you the results, including how to improve your current website. For free. 

Why would we do that? Because we want you to be successful. Sure, we'd love to build you a new B2B website. But do you know what we'd love more? To earn your trust.

Make Your Website DO Something!

It's time for B2B to move away from thinking about websites as just commercial order entry or mere advertisement. Your B2B presence must be a driver of new business leads, nurture those leads to become customers, answer questions, engender trust, and help you grow your business. 

The launch of your website should just be the beginning. As you use your website to share information, attract leads, and nurture sales, it should also collect data and provide information for ongoing improvements. And it should pay for itself as you go!

The 3 Stages

There are three distinct stages in creating a growth-driven design website. 

Strategy

10-15 Days

During this stage we define your business goals and objectives, evaluate your sales challenges and plans, and create your buyer personas and journeys.

Launch Pad

35-65 Days

We create a launch-pad website with the features you need immediately, but flexible enough to be the base for all your future additions, optimizations, and sales &marketing activities.

Expansion

Each Month

Using web performance data to identify opportunities and gaps, we test, analyze, and add new pages, services and content to the site to help your business grow.

1. Strategy

Pretty much anyone can build a website these days, but few companies can walk you through the strategy, research, and buyer analysis like WerxMarketing. Our work the first two weeks centers around defining the best approach for your website to deliver growth and profitability.

This strategic analysis leads to the development of a wishlist: The website elemnets that will help you achieve the results you want now and in the future.

  • Website Analytics & Audit

  • Customer Persona & Buyer's Journey

  • Value Propositions

  • Global & Page Strategy

  • Wishlist

  • Develop the Most Essential Elements

  • Infrastructure for ongoing, cost-effective website growth

  • Focus on "Must-Have" Features

  • Nail Down the Brand Story

  • Launch & Learn

2. Launch Pad

In traditional website design, the launch of the website is the completion of the project. In Growth-Driven Design it's just the beginning. That means two things:

  1. The cost to get the initial site up and running is much lower than the cost of a typical website launch.
  2. No website is ever perfect, and we don't get hung up on features in this phase. The goal is action and results.

Your website can start delivering value immediately, while we move into the work of analyzing results and adding content in a modular fashion.

3. Expansion

Pretty much anyone can build a website these days, but few companies can walk you through the strategy, research, and buyer analysis like WerxMarketing. Our work the first two weeks centers around defining the best approach for your website to deliver growth and profitability.

This strategic analysis leads to the development of a wishlist: The website elemnets that will help you achieve the results you want now and in the future.

  • Next Steps Revolve Around Customer Persona

  • Review & Prioritize Wishlist

  • Continuously Improve User Experience

  • Build Marketing Assets

  • Match Website Development to Sales Initiatives


Are You Ready?

If your B2B website is stuck in the dark ages, but you'd rather chew on cement than go through another website design process, schedule an appointment today. We'll show you how we can get your website from today to terrific quickly, beautifully, and cost-effectively.


Stay Connected

Phone: +1 312.239.8820
Toll Free:  877.239.8820
WhatsApp: +1 414.477.1457

Hill Management Group, LLC
1 E. Erie St.
Suite 525-2036
Chicago, Illinois 60611
United States

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© 2022. Hill Management Group