Marketing Stressing You Out?
Constant worry about not doing enough marketing, not doing the right marketing, and not knowing how to develop new business is exhausting and can lead to feeling completely inadequate.
There's a Better Way
Churning out blogs, social media posts and broadcasts alone will not deliver the results you need to grow your business ... and simply doing more won't change that. If your target customer is a business (B2B), there's a better way. A way to do enough marketing, in the right way. Let Werx.Marketing show you how to target the right customers, decrease time-to-conversion, and grow your business.
Stop Playing the Numbers Game
Marketing and selling without a good system makes it difficult to prioritize. You end up starting tasks that you can't finish, making endless lists of things you'll get to someday, and never quite accomplishing your marketing and sales objectives.
Target and Pursue the Right Leads
Focusing on the wrong customers is as bad as not marketing at all. We'll help you identify, and then communicate with, your ideal customers, and get you into a simple-to-use system that keeps the communication flowing. You can spend your time building relationships with qualified leads and delivering value that turns them into customers.
Goodbye Ineffective Marketing
Hello ABM
Account-Based Marketing (ABM) is a simple, clear way to identify your ideal customers and nurture them from leads to loyal, referring customers.
We start by identifying the accounts you want to win and create an Ideal Customer Profile (ICP). Then, we map out your ICP's most likely journey from exploring solutions to writing a check.
Once we understand what that journey involves — and the players at your ICP involved in it — we create communications targeted to each influencing member so your offer can be understood in terms of their roles, needs, and pain points.
By contextualizing your offer in clear, simple terms, to the right people at the right times, you shorten the time it takes to sell and win more customers.
Werx.Marketing will guide you through the process and set you up for success.
Too Much to Do?
You're busy. Your team's busy. And there's always more to do, especially in marketing and selling which never. seem. to. stop.
Automate, Automate, Automate
Automate more of your work; nurturing leads, qualifying customers, new-stage communications, pulling data, triggering sales tasks, scheduling meetings, social media posting, assigning tasks, and more!
Business automations never call in sick, they don't forget, and they don't make mistakes. Set each repetitive task up once then let it run until you have a good reason to change it.
Tired of Stupid Mistakes?
Marketing and selling involve a lot of
Hello Flawless
Focusing on the wrong customers is as bad as not marketing at all. We'll help you identify, and then communicate with, your ideal customers, and get you into a simple-to-use system that keeps the communication flowing. You can spend your time building relationships and delivering value.
Goodbye Spam
Hello Relevance
The average consumer is bombarded by promotions, seeing from 4,000-10,000 advertisements per day.
When your consumer doesn’t feel like your messaging has direct relevance to their life at that moment, they’ll tune out. This is why a CRM is vital to modern marketing. If you don’t understand your customer, you can’t give them the content they need, when they need it, in a way that works for them. Using CRM you can group and target specific groups of customers by wants, needs and readiness to buy.
Goodbye Bad Timing
Hello Right Time, Right Place
Every buyer for every product must pass through the three key buying stages of Awareness, Consideration and Decision.
But depending on your product or service, those stages can vary. A thirsty person on a hot day will travel from Awareness to Decision about buying a cold drink faster than a Project Manager looking at new forecasting software for a global SaaS business. One is made in minutes, the other could be months. Trying to close a customer too early or too late can cost you a sale.
HubSpot Smart content allows you to create different content based on a different sets of rules related to your customer journeys. Your emails, landing pages and CTAs can display differently depending on what is known about a prospect or contact.
Goodbye Clumsy
Hello On-Point(e)
Effective personalisation doesn’t just mean greeting somebody through email by name. That may have been disruptive fifteen years ago, but the modern consumer is both tech and data-savvy.
Modern personalisation means sending relevant messaging in a timely fashion using the right language, tone and subject matter.
HubSpot comes ready-packed with a host of data points you can collect on each prospect. Ranging from name and address right through to how many emails they’ve opened, HubSpot can help you build a better understanding of both groups and individuals.
WerxMarketing is a certified HubSpot Solutions Partner
