Development of marketing strategy for a business entity

Turns marketing strategy into a marketing plan that outlines specific tactics and timelines.

Review and assessment of current marketing strategies, tactics, and performance to identify areas for improvement and opportunity.

Development of marketing strategy for a new product launch, seasonal campaign, etc.

Turns marketing strategy into a marketing plan that outlines specific tactics and timelines.

Brainstorming, research, concept development, core messaging, taglines, CTAs, and roll-out plans for a marketing campaign. Does not include final copy writing (that would happen in the individual elements) or graphic design (see Campaign Design).

Up to 650 words. Research, write, and post a blog with SEO optimization.

651 - 1,500 words. Research, write, and post a blog with SEO optimization.

Single sales email (or snippet/swipe copy).

Email for marketing broadcast. 

Up to 4-email campaign automation, including A/B split options.

Up to 4-email sales sequence or workflow, including A/B split options.

Original graphic design for campaign. Once developed, extended to all other campaign elements.

Banner ads, social media ads. Includes size variants if applicable.

Magazine, newspaper, other print insert ads.

Est. 2,000 words. Research, write, and optimize a downloadable ebook. Does not include graphic design.

Est. 5,000 words. Research, write, and optimize a downloadable ebook. Does not include graphic design.

Create presentation slide deck (8-12 slides).

Est. 2,000 words. Research, write, and optimize a white paper. 

For case studies, etc. 15-20 question script and instructions for conducting interviews.

Est. 2,000 words. Research, compile interviews, write, and optimize a case study. Does not include conducting interviews.

A concise overview of key features, benefits, or applications to help customers quickly find answers.

Higlight key features and benefits of a product or service in an engaging, easy-to-understand visual format.

Produce marketing/sales video from existing or stock footage. Includes message/script development, content editing, branded intro & outro.

Produce marketing/sales video from existing or stock footage. Includes message/script development, content editing, branded intro & outro.

Produce marketing/sales video from existing or stock footage. Includes message/script development, content editing, branded intro & outro.

Produce marketing/sales video from existing or stock footage. Includes message/script development, content editing, branded intro & outro.

Produce graphic animation. Includes message/script development, graphics development, animation, branded intro & outro.

Produce graphic animation. Includes message/script development, graphics development, animation, branded intro & outro.

Produce graphic animation. Includes message/script development, graphics development, animation, branded intro & outro.

Basic design and messaging built within existing website platform or 3rd-party landing page builder.

Enhanced design elements, interactive features, custom layouts, built within existing website platform or 3rd-party landing page builder.

Bespoke landing page built with custom code (HTML, CSS, JavaScript, PPHP) to meet unique specifications.

Embeddable or standalone form.

Embeddable form styled to match website design.

Program marketing workflow, including A/B splits. Does not include writing.

Program sales sequence, including sales/activity triggers. Does not include writing.

Map, design and program process workflow with up to 10 steps and 3 stakeholder types.

Map, design and program process workflow with up to 15 steps and 5 stakeholder types.

Map, design and program process workflow with more than 15 steps and 5 stakeholder types.

Plan content, speakers, messaging, and communications to produce a webinar.

Write emails for sequences, social media posts, and banner ads to promote a webinar.

Set up sequences, reminders, and automations in CRM/Marketing Automation System to support smooth execution of webinar.

Set up webinar in webinar system, do webinar pre-prep (green room) of speakers, trouble-shoot, provide technical support during webinar.

Turn webinar into video for sharing, including adding post-production marketing elements, branded intros/outros.

Send personal thank-you notes and/or acquire and send gifts to speakers after the event.

Strategy, content creation,  basic graphic design, scheduling, monitoring for up to 4 posts.

Strategy, content creation, basic graphic design, scheduling, monitoring, for 5-12 posts.

Optimize social profile or company page on any social media channel.

Analysis of current social media presence and tailored strategy document outlining goals, target audience, recommendations, and content pillars.

Segment contact database of less than 5,000 contacts where segmentation criteria is already defined and has  been or can be mass applied.

Segment contact database where segmentation criteria needs definition but can be mass applied once defined.

Any contact database segmentation effort where data exists in multiple databases, criteria needs definition, and/or data cannot be easily mass updated.

Updating and improving the quality of data to make it accurate, consistent, and properly formatted.