To get the most from your marketing efforts and drive growth, you must have a strong marketing technology stack.

In this article we discussed why choosing the right tech stack is important, what its components are, and how to choose the right tech stack for your project.

A little reminder: A tech stack is essentially a collection of technologies used to build a software application. It's like a recipe for creating a digital product.

When it comes to marketing, the correct technologies may be deliberately used to improve client experiences, accelerate workflows, and provide tangible results. Let's examine the crucial components of a profitable marketing technology stack and how to best utilize them.

1. Customer Relationship Management (CRM)

CRM is not a software. CRM is a business strategy. To do CRM well, though, you must support it with software. A robust CRM will help you manage customer relationships and understand your customers’ needs, preferences, and behaviors to deliver personalized experiences and build lasting connections. 

Among the things these CRMs can help you achieve, we find:

• Store customer data
• Segment customers
• Automate marketing campaigns
• Track sales pipelines

Find out more about CRM here. 

2. Marketing Automation

Marketing automation refers to the process of using software to automate marketing tasks. It can be used for a wide range of activities, including:

• Email Marketing Automation
• Lead Generation and Nurturing
• Customer Segmentation
• Social Media Automation
• Campaign Management
• CRM Integration
• Analytics and Reporting

Some tools for marketing automation are Marketo, Pardot, and ActiveCampaign.

Find out more about marketing automation here.

3. Email Marketing

When you have multiple email lists, lead generation campaigns, nurture campaigns, promotional campaigns, and triggered campaigns (like “welcome” emails), managing them manually is nearly impossible. A CRM can help you build and maintain email lists, design email campaigns, and track open rates.

Among the most popular email marketing tools we find are Mailchimp, Constant Contact, and HubSpot.

4. Social Media Management

Social media is only effective when you design social media campaigns and post regularly. When it comes to social media management, having a tool that centralizes all your social media profiles, schedules posts and analyzes performance comes in handy.

Some tools that can help you with social media management are: HubSpot, Hootsuite, Feedhive, and MissingLettr.

5. Content Management System (CMS)

There’s no way to be a business in 2024 and not have a website to store all your content and information. A CMS will assist you in publishing blog posts, creating landing pages, and optimizing website content for SEO.

Some of the tools you can leverage for creating and managing website content are Joomla, WordPress, and HubSpot.

6. Analytics and Data Platforms

What good is it to have an optimized website and high-performing emails and social media when you don’t have a tool to collect and analyze website traffic, user behavior, and marketing campaign performance?

Some of the tools we recommend to track website visitors, understand user behavior, and optimize marketing campaigns based on data insights are Google Analytics, Authoritas, and DataDeck Analytics.

7. Search Engine Optimization (SEO) Tools

In order to improve website visibility in search engine results, research keywords, analyze competitors and optimize your overall website performance, you might want to check out some of these tools: SEMrush, Google Analytics, and Moz.

8. Pay-Per-Click (PPC) Advertising

For creating and managing paid advertising campaigns, these are the tools to keep in mind: Google Ads, Bing Ads, and Facebook Ads.

The components of your tech stack have wide-ranging implications for your business. Choosing the right software is a strategic decision that requires input from multiple departments.

Now, don’t panic! It might seem a lot and it’s impossible for a single company, let alone a single department or person, to know all of these tools, their use, and the best way to connect and leverage them for the best result. That’s when it might be a good idea to invest in a technology partner to help you navigate in this sea of tech stacks! If you’re looking for more hands-on help, let our team of tech, sales, marketing, manufacturing, and project management experts help you make the right decision. 

Call us at 312.239.8820 X 704, or book a free consult.