Reassure Your Base During Challenging Times

staff editorial
Andrea Hill, owner of WerxMarketing, offers advice on a simple thank-you approach that builds loyalty..

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INVISION magazine recently asked Andrea Hill, owner of WerxMarketing, for advice on protecting top clients that doesn't involve cutting prices. "Instead, protect your best customers by giving them extra attention and rewards, says small-biz consultant Andrea Hill of Hill Management. “Sending a handwritten ‘just glad you’re our customer’ note with a $10 Starbucks card can get you as much in loyalty and word-of-mouth as a $500 boosted ad on Facebook,” she says.

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