Firmographics are used by B2B organizations to identify ideal customers and create market segments for targeting. Using firmographics, you might categorize companies according to their industry type, geographic location, their customer base, type of organization (corporation, non-profit, government entity, educational institution, etc.), what types of technology they use, and what market or economic forces they face.
Using firmographic data allows B2B sellers to better target potential accounts and provide more relevent data. Here are some reasons you should consider using firmographics in your sales and marketing strategy:
Here is a list of the types of firmographic data:
The following types of firmographic data may seem like basic demographic data but, particularly if being used in an Account-Based Marketing (ABM) play, should be included in firmographic data.
Ultimately, all these benefits of firmographics can add up to increased sales and profitability, particularly if you are using firmographics as part of a well-structured account based marketing (ABM) process.
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