What Is an ICP?

staff editorial
ICP, or Ideal Customer Profile, provides helps B2B companies target the correct customers.

Download Our FREE Ebook, "How to Execute an ABM Strategy."

ICP stands for "Ideal Customer Profile." The ICP is usually created using a combination of of firmographic, technographic, and demographic factors.  The ICP is an essential guide to whether or not you should target a specific account. Many companies create ICP maps and tiers to guide their sales and marketing tactics. ICPs help B2B organizations do a better job of focusing on the accounts that are potentially of the greatest value to their business.

Are You Ready to Do Better Marketing?

WerxMarketing is all about performance marketing. That means giving you the tools you need to connect with customers, enable your sales efforts, and turn leads into loyal customers. Ready to learn more about how we do that? Book a free consult and bring your questions. See if you like working with us on our dime, and get some good advice in the process.

Stay Connected

Phone: +1 312.239.8820
Toll Free:  877.239.8820
WhatsApp: +1 414.477.1457

Hill Management Group, LLC
1 E. Erie St.
Suite 525-2036
Chicago, Illinois 60611
United States

This email address is being protected from spambots. You need JavaScript enabled to view it.

© 2023. Hill Management Group