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ICP, or Ideal Customer Profile, provides helps B2B companies target the correct customers.

ICP stands for "Ideal Customer Profile." The ICP is usually created using a combination of of firmographic, technographic, and demographic factors.  The ICP is an essential guide to whether or not you should target a specific account. Many companies create ICP maps and tiers to guide their sales and marketing tactics. ICPs help B2B organizations do a better job of focusing on the accounts that are potentially of the greatest value to their business.

Andrea Hill's
Latest Book

Straight Talk

The No-Nonsense Guide to Strategic AI Adoption

Where other books focus on prompts and tools, this book gives business leaders what they actually need: the frameworks and confidence to lead AI adoption responsibly, without having to become technologists themselves.

Also available at independent booksellers and public libraries.

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