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ICP, or Ideal Customer Profile, provides helps B2B companies target the correct customers.

ICP stands for "Ideal Customer Profile." The ICP is usually created using a combination of of firmographic, technographic, and demographic factors.  The ICP is an essential guide to whether or not you should target a specific account. Many companies create ICP maps and tiers to guide their sales and marketing tactics. ICPs help B2B organizations do a better job of focusing on the accounts that are potentially of the greatest value to their business.

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