Skip to main content

What are ToFu, MoFu and BoFu?

ToFu, MoFu and BoFu are common shortcuts for describing parts of the sales funnel.

ToFu, MoFu and BoFu are simply acronyms for the different parts of the sales funnel: Top of the Funnel (ToFu), middle of the funnel (MoFu), and bottom of the funnel (BoFu). The Top of the funnel represents the awareness and discovery phase of a customer journey. Middle of the funnel represents the evaluation and forming intent phases of the customer journey. And bottom of the funnel represents the purchasing and loyalty phases of the customer journey.

Are You Ready to Do Better Marketing?

WerxMarketing is all about performance marketing. That means giving you the tools you need to connect with customers, enable your sales efforts, and turn leads into loyal customers. Ready to learn more about how we do that? Book a free consult and bring your questions. See if you like working with us on our dime, and get some good advice in the process.

Book a Free Consult
Subscribe to Our Newsletter