Skip to main content
Air Cover is a marketing play in an ABM selling strategy.

Air Cover is a marketing strategy where all the members of a buying committee are seeing relevant ads throughout the buyer journey. The goal is for a B2B seller to be omnipresent and to influence all of the different purchasing influencers at target accounts. In order to accomplish this, the B2B seller must have done a good job of creating an Ideal Customer Profile (ICP), used that profile to target the most potentially-valuable accounts (TAL), and have created customer journeys for each member of the buying committee in order to know what messages to publish and where to publish them.

Are You Ready to Do Better Marketing?

WerxMarketing is all about performance marketing. That means giving you the tools you need to connect with customers, enable your sales efforts, and turn leads into loyal customers. Ready to learn more about how we do that? Book a free consult and bring your questions. See if you like working with us on our dime, and get some good advice in the process.