What is a TAL

staff editorial
TAL stands for Targeted Account List, an important part of B2B selling strategy.

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A TAL, or Target Account List, is a list of the high-value accounts you have identified as desirable customers. In ABM organizations, the TAL is the target of sales & marketing campaigns. You can build a TAL from the  ground up, choosing individual accounts based on institutional knowledge and research, or you can build a TAL by using your Ideal Customer Profile (ICP) to build a list of accounts that most closely match your ideal account parameters.

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